Last week my internet provider decided to make some changes in the protocol/system. As a subscriber to a service I was (of course) not informed about it.
With no internet for few days (apparently considered normal period for fixing the "new protocol") I turned to watching Ukrainian TV. Dancing and skating reality shows with celebrities are in. Of course these top programs are showing "top" ads. One of such top ads is for a washing up product.
We all know ads are about persuasion and working on the magic of "because".
Well - this ad explains you should use "Gala" washing up liquid "because" this liquid works when you have to do washing up without electricity. Power cuts or power shortages are frequent occurrence. Thus - because in Ukraine one frequently has to do washing up by candlelight - using Gala liquid is a solution for your clean dishes.
View Ukrainian washing up by candlelight on following photos:
With no internet for few days (apparently considered normal period for fixing the "new protocol") I turned to watching Ukrainian TV. Dancing and skating reality shows with celebrities are in. Of course these top programs are showing "top" ads. One of such top ads is for a washing up product.
We all know ads are about persuasion and working on the magic of "because".
Well - this ad explains you should use "Gala" washing up liquid "because" this liquid works when you have to do washing up without electricity. Power cuts or power shortages are frequent occurrence. Thus - because in Ukraine one frequently has to do washing up by candlelight - using Gala liquid is a solution for your clean dishes.
View Ukrainian washing up by candlelight on following photos:
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